Monday, 5 March 2007

Oliver Grant repositioning strategy

Our repositioning strategy for Oliver Grant prêt-à-porter resulted in the creation of a totally new brand identity and complete redesign of the European stores.
Over one hundred different items were designed ranging from the embroidered clothes labels, packaging and carrier bags to store signage and facias. The flagship store in the 3 Quartiers, La Madelaine, Paris was the first to be refitted, followed by roll out across stores throughout France.
The new brand leverages British sartorial style with a 'tailor made' sophisticated brand, cool, contemporary black and white graphics and interiors plus the bold accent colour: purple.

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