Monday, 25 July 2011
Thursday, 14 July 2011
Monday, 11 July 2011
Friday, 8 July 2011
I have just run a Branding, Packaging, Merchandising workshop at Strate College themed around the dairy products industry. Participants included 4th year design students, Grenoble School of Management and Master's students: a very stimulating mix. The assignment included market research, product development, naming and branding, physical packaging and POS merchandising/retail design. I have run these courses at Strate since 2009.
Projects include SoyUp by Jeremy P (Grenoble), Melo by Chris A (UK), Wmlk by Adrian R and Moustache by Yann D (Strate 4th).
Wednesday, 6 July 2011
Having working experience of the Tassimo brand and having worked on a lot of coffee branding and packaging design over the years, I am intrigued by the new Tassimo brand by Turner Duckworth. The use of the distinctive 'disc' shape in the icon and logotype are successful, the mark is appealing and communicates the diversity of flavours.
It also moves it clearly out of the Nespresso black and gold universe, to somewhere new.