Wednesday, 23 July 2014

Flanagan Lawrence & Thomas Heatherwick on Littlehampton beach

English coastal town Littlehampton add's a performance space by Flanagan Lawrence to its Thomas Heatherwick East Beach Cafe and other design installations. A seasonal summer posting before we too head for the coast.

Friday, 18 July 2014

French gastronomy struggling to find an identity...

French gastronomy and its branding is still struggling to find an identity and graphic visual expression, to defend its quality and excellence! As proved by these disastrous gastronomy brands.
The latest addition, the saucepan and roof is for Fait Maison, just launched by the Ministry of Economy. UK foods & chefs excel by comparison. Bon Appétit!

Wednesday, 16 July 2014

A bit too "Fait Maison", no?

In an ongoing saga that I have already discussed here, (articles of 20 June & 27 July 2013) the Ministry of Economy launched yesterday the "Fait Maison" logotype in an attempt to promote home cooked restaurant food in the face of heated up industrially produced meals.

Unfortunately the logotype and communications look all too 'home made' and show a total lack of consultation with design leaders and the creative industry. More of a 'knocked up on the corner of the kitchen table', look...! Update: designed in house at the Minister of Economy...! What a missed opportunity to promote the French design industry and creative excellence...
In the branding guidelines there seems to be no typographic lock-up or typestyle associated with the cumbersome early 70's style industrial looking logotype. Is this really going to help promote "Fait Maison" cuisine? Bon appétit!

Monday, 7 July 2014

2014 Bill Gardner's Logo Lounge trend report

Bill Gardner's Logo Lounge 2014 trends report is published. As usual this is a great tool and analysis of what is happening in branding and logotype design today.

Sunday, 6 July 2014

Roger Excoffon's Banco

Roger Excoffon's 'Banco' typeface of 1951 by Fonderie Olive, is still alive and kicking in Paris 11th Arr.

Goodwood Festival of Speed 2014

Every summer the Goodwood Festival of Speed at Goodwood Racecourse in Sussex celebrates with a sculpture installation. This years work by Gerry Judah honours Mercedes with an arced track flying over the castle.