Sunday, 28 February 2010

Paris Metropole - branding Paris for the 21st Century

Branding for Paris Metropole, part of the Grand Paris urbanisation initiative. The brand is based on the superimposition at an equal scale of the different departments making up the metropolis.
Paris, the world's No.1 tourist destination, has suffered in terms of building a genuine contemporary identity, due to its all too well known landmark - the Eiffel Tower, whose image is so synonymous with the city as to handicap any attempt to create and deploy a powerful destination brand. This design does manage to make a break with cliché imagery and successfully communicate the dynamism, diversity and vitality of a 21st Century metropolis.

Batman will not be outdone

And now the first Batman for more than $1 million...

Tuesday, 23 February 2010

Working Late Alphabet

Another interpretation of the Found Alphabet assignment undertaken with 3rd year students at the Ecole Bleue. Working Late alphabet by Justine Sainte-Faust.

$1 million Superman comic

The first Superman comic sells at auction for $1 million. Published in June 1938, issue No.1 had a cover price of 10 cents.

Thursday, 18 February 2010

Paul is on

I now have a profile and portfolio on Coroflot and on Behance Network, the global creative resource web sites.

Thursday, 11 February 2010

e-cycle typography

Best Buy's 'e-cycle' campaign to promote recycling of electronic equipment and gadgets has been launched with this PC typography sign in Times Square New York. Finally a good use for all that electronic junk that fills our basements and attics.

3D branding/merchandising/store design for T-Magi

We are currently working on a retail branding/merchandising concept and exploring the relationship between the brand, the retail environment and signage.
The combined brand and store design for T-Magi in Copenhagen by We Architecture is a superb solution and a brilliant illusion whereby the brand becomes the shop and the sign. It is reminiscent of the perforated exterior skin of the Chanel building in Ginza by Kumiko Inui which incorporated embedded fibre optics to light up the facade at night.