We are currently working on a retail branding/merchandising concept and exploring the relationship between the brand, the retail environment and signage.The combined brand and store design for T-Magi in Copenhagen by We Architecture is a superb solution and a brilliant illusion whereby the brand becomes the shop and the sign. It is reminiscent of the perforated exterior skin of the Chanel building in Ginza by Kumiko Inui which incorporated embedded fibre optics to light up the facade at night.
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