Sunday, 28 February 2010
Paris Metropole - branding Paris for the 21st Century
Branding for Paris Metropole, part of the Grand Paris urbanisation initiative. The brand is based on the superimposition at an equal scale of the different departments making up the metropolis.
Paris, the world's No.1 tourist destination, has suffered in terms of building a genuine contemporary identity, due to its all too well known landmark - the Eiffel Tower, whose image is so synonymous with the city as to handicap any attempt to create and deploy a powerful destination brand. This design does manage to make a break with cliché imagery and successfully communicate the dynamism, diversity and vitality of a 21st Century metropolis.