Tuesday, 17 March 2009

Lucibel - the world's first 100% recyclable low energy CFL light bulb brand and packaging

Moulded in a single clam shell in recycled paper pulp, without glue or plastic blisters, Lucibel's ecological light bulb packs effectively protect the bulbs from shock and the environment from waste. At end-of-life the pack can be used to return the bulbs for recycling.

We developed the name, created the brand and the unique product packaging and graphics.

Lucibel - the world's first 100% recyclable light bulb packaging.

Designed with Nouvel Oeuvre. www.lucibel.com

Monday, 16 March 2009

Godard brand is a French icon

The brand identity I created for Godard Foie Gras in France has become such a design icon in this market that it has spurred several imitations and become something of a visual benchmark in the category.

Recently it has appeared in Vicky Jones's book 'Dordogne Gastronomique' published by Conran Octopus and it is also available from Corbis Images in their France collection.

Sunday, 1 March 2009

One world, one people, one icon. International Day for Tolerance campaign

Campaign posters for the International Day for Tolerance on the theme of one world, one people, one icon, by 4th Year students at Ecole Bleue, Paris.

1. Difference - Tolerance - Ignorance.

2. Multi cultural portraits and a folding booklet for creating infinitely different faces.
A world flag created from national flags.

3. Fingerprints - what colour?
We are all individual, we are all equal.

4. Racism kills poster based on eye test.
Black and white equated to chocolate.
The colour spectrum: we are all only one tint away from the next man. Plus a Mobius strip wristband gradating through the colour spectrum.

5. World fingerprint: one world - all unique.
Together we can do everything campaign: cut out posters into which you can insert your face to become part of the community and a Together t shirt... for sharing.