Always a fascinating insight, Bill Gardner's, analysis of branding and logotype design trends has just been published. Identifiable trends from the 35 000 odd logotypes analysed include:
- O shaped designs inspired by the Obama Presidential campaign,
- Transparency as an expression of honesty and ethics,
- Brighter colours, influenced by screen based applications as opposed to print based, and signifying a message of optimism,
- Faceting, animation and circles...