Tuesday, 27 July 2010

logolounge's 2010 logotype/brand trends

Always a fascinating insight, Bill Gardner's, analysis of branding and logotype design trends has just been published. Identifiable trends from the 35 000 odd logotypes analysed include:
  • O shaped designs inspired by the Obama Presidential campaign,
  • Transparency as an expression of honesty and ethics,
  • Brighter colours, influenced by screen based applications as opposed to print based, and signifying a message of optimism,
  • Faceting, animation and circles...
For the full article: logolounge.com

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