Wednesday, 25 May 2011

How long is a piece of string?

What is the investment and what is the return on investment in design? The response is invariably another question - How long is a piece of string?
Nevertheless our design budgets and fee structure are dependent entirely on the nature of the brief and our intervention: the communication problem, the target objectives, the strategy put in place and the solutions proposed.
Our fees are calculated in function of the hours and days to be committed to each phase of the project, multiplied by the duration of the assignment and are mutually agreed. Typically our budgets range from
€5 000 to €50 000, with the occasional project at slightly more or less than this.
Return on investment and the added value of design are now givens and hardly need to be demonstrated. We have achieved 100% sales increases, touched one billion consumers, achieved thousands of site visits a day at launch, doubled turnover and exceeded targets with our interventions.
Design is the unique market differentiator and creator of added value.
It is design that creates icons and generates the 'must have' emotional response, that makes the difference between the generic and the unique - qualities and values that are, of course, priceless.

Tuesday, 24 May 2011

Parsons Paris workshop

Un déjeuner sur l'herbe, is a take away picnic packaging design created during a design workshop I have just run with the senior studio at Parsons Paris. A fun play on the Manet scene. Design Anna F.

Sunday, 22 May 2011

$15 000 1st Prize in India design competition

My 4th Year Visual Communications students at the Ecole Bleue have taken the 1st Prize: $15 000 US and won 5 all expenses paid two week trips to India, in the India - Future of Change design competition.

623 students participated from 266 schools of design. The Ecole Bleue was the only winning school from France and the only school to take more that one prize. Pas mal!

Sunday, 15 May 2011

Francois Robert 'Stop the Violence'

Brilliant typographic designs and images created uniquely with bones by Francois Robert. A hauntingly explicit message against violence.

Land Rover Defender 'Go Beyond' campaign

By RKCR/Y&R, says it all.

Saturday, 7 May 2011

2011 logo trends by Bill Gardner

Bill Gardner of LogoLounge has published his annual review of logotype and branding trends. Always fascinating and insightful.

Tuesday, 3 May 2011

Rain reactive street graphics

I have talked here previously about snow advertising and interactive concrete poetry. Now here are street graphics that react to rain and appear when the pavement is wet. They disappear when the sun comes out again. By Fresh Green Ads.