Monday, 29 March 2010

Several of the posters, designed by my students at l'Ecole Bleue, for the Haiti Poster Project are now on-line in the virtual galley at

Friday, 26 March 2010

France - in search of a brand identity

A subject about which I have spoken and written on several occasions in the past: France's lack of, and quest for, a genuine nation and destination brand. See elsewhere on this blog.
Marque france w&cie
This study by W&Cie is a great initiative and a concrete step
forward in the process of creating a powerful and conceptual
brand that moves beyond the cliché passéiste symbols and
Eiffel Tower images that are so prevalent today. Bravo.

Thursday, 25 March 2010

International business experience

I recently had to list my international design experience for a credentials presentation. Well here it is:
London, Paris, New York, Hong Kong, Tokyo, Seoul, Taipei, Beijing, Shanghai, Singapore, Seattle, Philadelphia, Calgary, Copenhagen, Lisbon, Bordeaux, Budapest, Edinburgh, Jeddah, Riyadh. And the next project?

Tuesday, 23 March 2010

The Haiti Poster Project submissions

Several poster for the Haiti Poster Project created by 4th Year students at the Ecole Bleue, Paris in my Visual Communications course. These and thirty more from the school will auctioned to raise funds for Doctor's Without Borders and will feature in the exhibition that will visit New York, London, Paris etc.

Monday, 22 March 2010

State Library New South Wales typeface

Magnificent and unique typeface created by Frost for the State Library of New South Wales, Australia. Realising the public knew very little about its collection fragments of visuals in the collection were composed as letters, creating a new everyday language.

Wednesday, 17 March 2010

Packaging Design lecture 31 March 2010

On Wednesday March 31 I will be presenting a lecture: Packaging Design - what is packaging design? what is the role of the packaging designer? at Parsons School of Design New York's, Paris Campus. The talk is part of the 2010 Branding and Identity Lecture Series. 19.30h Parsons Paris 14 Rue Letellier 75015.

Monday, 15 March 2010

Ikea installation in the Metro

Seen on the Metro in Paris on Friday, Ikea's furniture installation. All the Metro furniture removed and replaced with Ikea sofas, armchairs and standard lamps. A great happening and moment of détente for stressed Parisians. This is in the same spirit as the Kobe Japan event, which I saw, where the subway trains were refurnished with Ikea furniture. Last picture.

The humble Butchers shop comes of age

Whilst on the subject of branding and merchandising, which I am teaching to 4th Year and Masters students at Strate College Designers, this butchers shop design and merchandising from Victor Churchill Butchers in Sydney is a very impressive example. In the shop window a slowly turning conveyor belt displays racks of special cuts, like conveyor belt Sushi. The product is highlighted by a back-lit Himalayan rock salt brick wall backdrop. The whole design raises the butchers shop to the level of haute cuisine and luxury brands. Remarkable! by Dreamtime Australia design

Paul is on

I have a listing in the International Design Directory at

Saturday, 13 March 2010

The Haiti Poster Project

The Haiti Poster Project aims to raise $1 000 000 for Doctors Without Borders through the creation and sales of designers posters for Haiti. I am running this project with students at the Ecole Bleue Paris. 34 designs are being submitted. This poster series is by Anaïs Cresp. An exhibition of selected posters will tour the world.

Branding - Packaging at Strate College Designers

I am lecturing a Branding, Packaging, Merchandising course at Strate College Designers in their new purpose built campus at Sèvres this year. The course is for 4th Year and Master's students and is focused on an Active Sport product, using design to bridge the gap between the product and the consumer. We are exploring emotional branding, ecological & sustainable packaging design and how to create the retail experience.

Friday, 5 March 2010

Les Mousquetaires - En Garde, Bad Logos! Reviewed by Paul Vickers

Les Mousquetaires and Intermarché Supermarkets have just launched their new brand identity created by Carré Noir.
Read my complete review (pretty damning) of the branding design work at Brand New here:

Wednesday, 3 March 2010

Lucibel - Product of the Year Award 2010

Lucibel, with packaging I developed with Nouvel Oeuvre, has been awarded Product of the Year 2010 in the Grand Prix Marketing Innovation category.
Lucibel were highly praised for their 'radical innovation' both in terms of the low energy CFL light bulb technology and the ecological 100% recyclable, easy-open packaging.