Saturday, 13 March 2010
Branding - Packaging at Strate College Designers
I am lecturing a Branding, Packaging, Merchandising course at Strate College Designers in their new purpose built campus at Sèvres this year. The course is for 4th Year and Master's students and is focused on an Active Sport product, using design to bridge the gap between the product and the consumer. We are exploring emotional branding, ecological & sustainable packaging design and how to create the retail experience.