The humble Butchers shop comes of age

Whilst on the subject of branding and merchandising, which I am teaching to 4th Year and Masters students at Strate College Designers, this butchers shop design and merchandising from Victor Churchill Butchers in Sydney is a very impressive example. In the shop window a slowly turning conveyor belt displays racks of special cuts, like conveyor belt Sushi. The product is highlighted by a back-lit Himalayan rock salt brick wall backdrop. The whole design raises the butchers shop to the level of haute cuisine and luxury brands. Remarkable!
www.victorchurchill.com by Dreamtime Australia design