France - in search of a brand identity

A subject about which I have spoken and written on several occasions in the past: France's lack of, and quest for, a genuine nation and destination brand. See elsewhere on this blog.

Marque france w&cie

This study by W&Cie is a great initiative and a concrete step
forward in the process of creating a powerful and conceptual
brand that moves beyond the cliché passéiste symbols and
Eiffel Tower images that are so prevalent today. Bravo.