Best Buy's 'e-cycle' campaign to promote recycling of electronic equipment and gadgets has been launched with this PC typography sign in Times Square New York. Finally a good use for all that electronic junk that fills our basements and attics.
Paul has almost twenty years experience as a creative director, consultant and designer working with some of the world's leading branding and design agencies.
His professional track record includes: Pentagram London, Design Solution Paris, Interbrand New York, Desgrippes Gobe Tokyo and Hong Kong, Dragon Rouge Paris.
Paul has won numerous design awards and his work is published in magazines, books and on the web. He won a Gold Award in the Pentawards - international packaging design awards and is featured in Taschen’s Package Design Book.
Paul also lectures on Visual Communications at several Schools of Design and leads professional continuing education workshops for the design industry.
He writes on branding design issues, is an international correspondent for Brand New and is currently working on a book about design in Japan.