French gastronomy struggling to find an identity...
French gastronomy and its branding is still struggling to find an identity and graphic visual expression, to defend its quality and excellence! As proved by these disastrous gastronomy brands.
The latest addition, the saucepan and roof is for Fait Maison, just launched by the Ministry of Economy. UK foods & chefs excel by comparison. Bon Appétit!
Paul has over twenty years experience as a creative director, consultant and designer working with some of the world's leading branding and design agencies and with many of the top global brands.
His professional track record includes: Pentagram London, Design Solution Paris, Interbrand New York, Desgrippes Gobe Tokyo and Hong Kong, Dragon Rouge Paris.
Paul has won numerous design awards and his work is extensively published in magazines, books and on the web. He won a Gold Award in the Pentawards - international packaging design awards and has been exhibited at the Cannes Lions. His work is featured in Taschen’s Package Design Book.
Paul directs the Visual Communications program at the Ecole Bleue School of Design in Paris, lectures at design schools and leads professional continuing education workshops for the design industry.
He writes on branding design issues, is an international correspondent for Brand New. His design blog ‘Design Thinking’ has received over a hundred thousand visits.