Friday, 8 July 2011

Branding, Packaging, Merchandising at Strate

I have just run a Branding, Packaging, Merchandising workshop at Strate College themed around the dairy products industry. Participants included 4th year design students, Grenoble School of Management and Master's students: a very stimulating mix. The assignment included market research, product development, naming and branding, physical packaging and POS merchandising/retail design. I have run these courses at Strate since 2009.
Projects include SoyUp by Jeremy P (Grenoble), Melo by Chris A (UK), Wmlk by Adrian R and Moustache by Yann D (Strate 4th).

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