Coffee brands and packaging

Having working experience of the Tassimo brand and having worked on a lot of coffee branding and packaging design over the years, I am intrigued by the new Tassimo brand by Turner Duckworth. The use of the distinctive 'disc' shape in the icon and logotype are successful, the mark is appealing and communicates the diversity of flavours.

It also moves it clearly out of the Nespresso black and gold universe, to somewhere new.