It also moves it clearly out of the Nespresso black and gold universe, to somewhere new.
Wednesday, 6 July 2011
Coffee brands and packaging
Having working experience of the Tassimo brand and having worked on a lot of coffee branding and packaging design over the years, I am intrigued by the new Tassimo brand by Turner Duckworth. The use of the distinctive 'disc' shape in the icon and logotype are successful, the mark is appealing and communicates the diversity of flavours.