Sunday 4 March 2007

Destination and cultural branding

Château de Chabans Un art de vivre. Destination branding for a listed historical monument reopend to the public after an extensive renovation programme. We created a brand that reflects the art de vivre that the Château represents. The brand was developed across communications materials from print to entry tickets and t shirts. We also created the exhibition in the Cour d'honneur telling the story of the château, its history and its restoration through the work of the craftsmen and the vision of the owner.

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