Saturday, 3 March 2007

Coca-Cola China branding and packaging launched

Coca-Cola China's new branding and graphics developed by my Tokyo and Shanghai creative teams is now launched throughout PRC. The graphics and labels integrate holograms into the background, rules and dynamic ribbon. New 600ml PET bottle physical shape developed by our Paris team. Initial consumer response to the launch is very positive.
Creative Director Paul Vickers, Art Director Yohei Yamada.

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