Sunday, 4 March 2007

JPMorganChase brand identity

Product branding and packaging is most prevelant currently on the site, so I am showing some institutional and corporate branding projects that I have worked on to redress the balance.

Brand migration and development of the new institutional banking identity following the merger of JPMorgan and Chase to create the worlds largest financial institution.

The new brand, leveraging powerful equity from both banks, was rolled out in 2001 cross platforms ranging from intranet, business stationary and collateral to a 25 meter sign in the New York headquarter building.

Market: USA / worldwide.

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