Found Alphabet

I am running an assignment with students at l'Ecole Bleue about looking and discovering letterforms and images in the world around us. The final outcome is the creation of a found alphabet. This alphabet was found in a seaport by Thomas Pujol.

Oliver Grant Spring Summer Collection

Oliver Grant, with branding and graphics that we created, have launch their Spring Summer 2010 Collection.

I Love Dust letterpress posters

Nice letterpress type treatment for VH1 Classic by UK agency I Love Dust.

Slim Chips 0 Calories

Seen at Milan 2010 Design Week, Slim Chips guarantee you wont gain weight. Containing 0 calories they are made of edible paper and organic flavouring...

Apple switches to Verdana

Check the date!

Paul on Packaging at Parsons

March 31 at Parsons Paris - my lecture on Packaging Design in the 2010 Communication Design Lecture Series.

www.thehaitiposterproject.com

Several of the posters, designed by my students at l'Ecole Bleue, for the Haiti Poster Project are now on-line in the virtual galley at www.thehaitiposterproject.com

France - in search of a brand identity

A subject about which I have spoken and written on several occasions in the past: France's lack of, and quest for, a genuine nation and destination brand. See elsewhere on this blog.

Marque france w&cie

This study by W&Cie is a great initiative and a concrete step
forward in the process of creating a powerful and conceptual
brand that moves beyond the cliché passéiste symbols and
Eiffel Tower images that are so prevalent today. Bravo.

International business experience

I recently had to list my international design experience for a credentials presentation. Well here it is:
London, Paris, New York, Hong Kong, Tokyo, Seoul, Taipei, Beijing, Shanghai, Singapore, Seattle, Philadelphia, Calgary, Copenhagen, Lisbon, Bordeaux, Budapest, Edinburgh, Jeddah, Riyadh. And the next project?

The Haiti Poster Project submissions

Several poster for the Haiti Poster Project created by 4th Year students at the Ecole Bleue, Paris in my Visual Communications course. These and thirty more from the school will auctioned to raise funds for Doctor's Without Borders and will feature in the exhibition that will visit New York, London, Paris etc.

State Library New South Wales typeface

Magnificent and unique typeface created by Frost for the State Library of New South Wales, Australia. Realising the public knew very little about its collection fragments of visuals in the collection were composed as letters, creating a new everyday language.

Packaging Design lecture 31 March 2010

On Wednesday March 31 I will be presenting a lecture: Packaging Design - what is packaging design? what is the role of the packaging designer? at Parsons School of Design New York's, Paris Campus. The talk is part of the 2010 Branding and Identity Lecture Series. 19.30h Parsons Paris 14 Rue Letellier 75015.

Ikea installation in the Metro

Seen on the Metro in Paris on Friday, Ikea's furniture installation. All the Metro furniture removed and replaced with Ikea sofas, armchairs and standard lamps. A great happening and moment of détente for stressed Parisians. This is in the same spirit as the Kobe Japan event, which I saw, where the subway trains were refurnished with Ikea furniture. Last picture.

The humble Butchers shop comes of age

Whilst on the subject of branding and merchandising, which I am teaching to 4th Year and Masters students at Strate College Designers, this butchers shop design and merchandising from Victor Churchill Butchers in Sydney is a very impressive example. In the shop window a slowly turning conveyor belt displays racks of special cuts, like conveyor belt Sushi. The product is highlighted by a back-lit Himalayan rock salt brick wall backdrop. The whole design raises the butchers shop to the level of haute cuisine and luxury brands. Remarkable!
www.victorchurchill.com by Dreamtime Australia design

Paul is on www.dexigner.com

I have a listing in the International Design Directory at www.dexigner.com
http://www.dexigner.com/directory/cat/Graphic-Design/Designers.html

The Haiti Poster Project

The Haiti Poster Project aims to raise $1 000 000 for Doctors Without Borders through the creation and sales of designers posters for Haiti. I am running this project with students at the Ecole Bleue Paris. 34 designs are being submitted. This poster series is by Anaïs Cresp. An exhibition of selected posters will tour the world.

Branding - Packaging at Strate College Designers

I am lecturing a Branding, Packaging, Merchandising course at Strate College Designers in their new purpose built campus at Sèvres this year. The course is for 4th Year and Master's students and is focused on an Active Sport product, using design to bridge the gap between the product and the consumer. We are exploring emotional branding, ecological & sustainable packaging design and how to create the retail experience.

Les Mousquetaires - En Garde, Bad Logos! Reviewed by Paul Vickers

Les Mousquetaires and Intermarché Supermarkets have just launched their new brand identity created by Carré Noir.
Read my complete review (pretty damning) of the branding design work at Brand New here:
http://www.underconsideration.com/brandnew/archives/en_garde_bad_logos.php

Lucibel - Product of the Year Award 2010

Lucibel, with packaging I developed with Nouvel Oeuvre, has been awarded Product of the Year 2010 in the Grand Prix Marketing Innovation category.
Lucibel were highly praised for their 'radical innovation' both in terms of the low energy CFL light bulb technology and the ecological 100% recyclable, easy-open packaging.
http://www.produitsdelannee.com

Paris Metropole - branding Paris for the 21st Century

Branding for Paris Metropole, part of the Grand Paris urbanisation initiative. The brand is based on the superimposition at an equal scale of the different departments making up the metropolis.
Paris, the world's No.1 tourist destination, has suffered in terms of building a genuine contemporary identity, due to its all too well known landmark - the Eiffel Tower, whose image is so synonymous with the city as to handicap any attempt to create and deploy a powerful destination brand. This design does manage to make a break with cliché imagery and successfully communicate the dynamism, diversity and vitality of a 21st Century metropolis.