Wednesday, 9 January 2008

Design in the service of emotional branding

In Designers on Design: The Emotional Brand Experience, Paul discusses the thinking behind the project and the creative process that led to the realisation of the isotonic mineral water for Bonaqua 'BonActive' by Coca-Cola.

The concept of revitalisation and electrolyte replenishment is communicated through the dynamic arrows in the BonActive brand name and the label background design.

The can and PET bottle label are printed with metallic inks to reinforce the energy message.

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