Tuesday, 15 January 2008

Chateau Bertranon branding and wine label design

Fourth year students at the Ecole Bleue, Paris, present their Chateau Bertranon branding and wine label design proposals to the client in the final phase of the project. The selected design is being implemented across all communication supports from packaging to web site, the wine tasting space and the wine shop.

At the start of the project the students stayed in the Chateau, were introduced to the wine making process and were briefed on the marketing and design objectives.
Project tutors: Paul Vickers & Julie Chi Schofer.

A unique wrap around wine label concept was developed based on spiral forms discovered at the vineyard.
Chateau Bertranon is a sweet white Loupiac wine from the Bordeaux region.

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