Oh my God! Two new destination brands...

Oh my God! These are two examples of just launched new destination brands for the French city of Tours and the newly created region of Centre Val de Loire...

Total communication and branding disasters, they represent all the design errors that we teach our students to avoid in their first years at design school.
Both have been designed in-house without any consultation of the design agencies, professionals and expertise available. They discredit the regions, the design profession, the Mayor's who chose not to consult the experts and are an insult to the citizens of the country. They make a laughing stock of themselves on the national and international scene...
http://etapes.com/aux-graphistes-les-elus-jouent-des-tours
http://logonews.fr/2015/03/17/haut-les-coeurs-avec-le-nouveau-logo-de-la-region-centre-val-de-loire/