New brand identity launched by GDF Suez, the French energy company. (€75 billion t/o). Who become Engie. Slightly weird brand with a very 70's feel... the inconsistency in the 'e' and 'g' treatment seem bizarre, the 'n' is angular where the rest is rounded and the slash of the dot on the 'i' distinctly strange. Plus, as any designer knows, the gradient in the sky will be very problematic to manage in print, signage etc. Design by Carré Noir. Disappointing work from an agency like Carré Noir. (new top, old bottom) http://logonews.fr/2015/04/27/le-nouveau-gdf-suez/#more-11694
Paul has over twenty years experience as a creative director, consultant and designer working with some of the world's leading branding and design agencies and with many of the top global brands.
His professional track record includes: Pentagram London, Design Solution Paris, Interbrand New York, Desgrippes Gobe Tokyo and Hong Kong, Dragon Rouge Paris.
Paul has won numerous design awards and his work is extensively published in magazines, books and on the web. He won a Gold Award in the Pentawards - international packaging design awards and has been exhibited at the Cannes Lions. His work is featured in Taschen’s Package Design Book.
Paul directs the Visual Communications program at the Ecole Bleue School of Design in Paris, lectures at design schools and leads professional continuing education workshops for the design industry.
He writes on branding design issues, is an international correspondent for Brand New. His design blog ‘Design Thinking’ has received over a hundred thousand visits.