The Great Food branding debate and logotype design - continued
Its getting hot in the kitchen in France with continued debate about labels to protect fine cuisine. A quick search of the different brands used to promote French gastronomy reveals some desperately poor ideas and executions. The Culinary College of France's logo, too similar to GBC's, a smiling plate and the very kitsch brass sign... British Food branding certainly takes the biscuit.
Paul has over twenty years experience as a creative director, consultant and designer working with some of the world's leading branding and design agencies and with many of the top global brands.
His professional track record includes: Pentagram London, Design Solution Paris, Interbrand New York, Desgrippes Gobe Tokyo and Hong Kong, Dragon Rouge Paris.
Paul has won numerous design awards and his work is extensively published in magazines, books and on the web. He won a Gold Award in the Pentawards - international packaging design awards and has been exhibited at the Cannes Lions. His work is featured in Taschen’s Package Design Book.
Paul directs the Visual Communications program at the Ecole Bleue School of Design in Paris, lectures at design schools and leads professional continuing education workshops for the design industry.
He writes on branding design issues, is an international correspondent for Brand New. His design blog ‘Design Thinking’ has received over a hundred thousand visits.