Thursday, 27 June 2013

Is French gastronomy inspired by British gastronomy?!

A new label and logotype has been launched in France  by some of the best chefs in the country: Paul Bocuse, Alain Ducasse, Joel Robuchon etc. to promote real restaurant prepared fine food, and to differentiate from those who just microwave industrial prepared sachets.
But the logotype looks distinctly like, totally inspired by? the Great British Chefs logo, launched in July 2011 and created by award winning Hat Trick Design.
The French version seems a very pale, retro copy of the clever British one. No agency is credited for the design. Imitation may be the highest from of flattery but it seems inappropriate that French gastronomy should be so freely inspired by British gastronomy!

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