Sunday 27 August 2017

New Normandy brand

France's Normandy region launches a new identity with this powerful logotype, replacing a characterless and typographically awful rainbow version. The design fees for the logotype design and guidelines €140 000, are as usual criticised by political opponents. But finally a French region investing in design and communication for the greater benefit of all. A change form the appalling amateur botch jobs that are so prevalent!

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