A Nouvelle mess!

Oh no...! this awful mess is what we are going to have to live with for the next few years. The new brand for the region Nouvelle Aquitaine has just been unveiled by Alain Rousset, President of the Region. Any idea what its meant to represent? a horse, a lion, a footprint?... suggestions welcome.
This disaster of a logo, that looks totally 1970's, with its badly illustrated thing and retro typography has been produced in house. The region was too mean to pay their local designers anything to design a brand worthy of the name. A sad day for Aquitaine and Aquitains.
https://www.grapheine.com/actulogo/logo-nouvelle-aquitaine-lion