Sunday, 4 September 2016

Grand Mess...!

As previously discussed on this blog, the new generation of regional brands are starting to be rolled out in France. This is another tragic example of the dumbing down of regional identities to the most mundane and characterless expression imaginable. Gone are the Alsace pretzel heart, the historic Lorraine symbolism and the interlocked hearts of Champagne & Ardenne... in comes a boring type logo on a faded blue holding shape - it looks more like a discount supermarket than the expression of a hugely rich historian cultural and economic region. It looks dated already. (Agency currently unknown). I am concerned about what our Nouvelle Aquitaine identity is going to look like... ps. We have not yet been consulted for the branding design assignment.

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