As previously discussed on this blog, the new generation of regional brands are starting to be rolled out in France. This is another tragic example of the dumbing down of regional identities to the most mundane and characterless expression imaginable. Gone are the Alsace pretzel heart, the historic Lorraine symbolism and the interlocked hearts of Champagne & Ardenne... in comes a boring type logo on a faded blue holding shape - it looks more like a discount supermarket than the expression of a hugely rich historian cultural and economic region. It looks dated already. (Agency currently unknown). I am concerned about what our Nouvelle Aquitaine identity is going to look like... ps. We have not yet been consulted for the branding design assignment.
Paul has over twenty years experience as a creative director, consultant and designer working with some of the world's leading branding and design agencies and with many of the top global brands.
His professional track record includes: Pentagram London, Design Solution Paris, Interbrand New York, Desgrippes Gobe Tokyo and Hong Kong, Dragon Rouge Paris.
Paul has won numerous design awards and his work is extensively published in magazines, books and on the web. He won a Gold Award in the Pentawards - international packaging design awards and has been exhibited at the Cannes Lions. His work is featured in Taschen’s Package Design Book.
Paul directs the Visual Communications program at the Ecole Bleue School of Design in Paris, lectures at design schools and leads professional continuing education workshops for the design industry.
He writes on branding design issues, is an international correspondent for Brand New. His design blog ‘Design Thinking’ has received over a hundred thousand visits.