Tuesday, 17 May 2016

New? Paris Tourist Office logotype

What to make of the new identity, just launched, for the Paris Tourist Office?... The much over used Eiffel Tower image - over 100 years old now - does tend to be a well-worn, retro and often kitsch symbol that has been flogged to death. But the simplicity of Graphéine's typographic logotype is its saving grace.
The full project here:

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