Thursday, 25 June 2015

This is for real, the saga continues...

This might look like a big joke but its for real. The continuing saga of kitsch regional brands and identities being rolled out across France.
Yes, they look like a time warp to the 1970's. Yes, they are of appalling typographic and graphic execution. Yes, they are cheap - depriving the regional creative agencies of work and the opportunity to professionally  promote their departments and regions. What a disaster and waste of the limited budgets that have been invested in them. A laughing stock and a lesson in what not to do in branding!

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