Saturday, 9 May 2015

A 'low cost', low quality job for Calvados

As predicted, new regional brands rain down in France, the latest a 'low  cost', low quality job for Calvados does not inspire. Its a lifting but remains anchored in the 70's...
By comparison Nordkyn in Norway, Porto, Charleroi and La Manche, just to mention a few recent examples, demonstrate what can be achieved in destination and city branding.

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