Sunday, 15 February 2015

Expo France 2025 logotype

France is a candidate to host the 2025 world expo. The logotype appears to play with the DC Comics 'turning page' concept or one thing revealing something else behind it. Or with juxtaposition of graphic shapes to create the letters like the Milano 2015 Expo. But there seems to be something very inconsistent in the treatment of the characters. The E kind of ok, the X & P definitely bizarre and impossible shapes to create with a circle motif. I can't find a credit for the agency anywhere. Will the logotype help win the project?

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