The old cubic thing was really just a joke. So 60's, so unrelated to an upmarket department store, so 'heavy construction company'... so irrelevant! It amazed me every day I went past it. Just very disappointing to see that the new identity by Publicis Royalties is so characterless, bland and 'passe partout', it could be used for anything and it says absolutely nothing about the very unique BHV. Shame, a missed opportunity.
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