American Airways is the latest airline, this month, to launch a red swoosh brand. Following on the groundbreaking British Airways ribbon by Newell & Sorrell 1997, then the Air France accent by Desgrippes Brandimage in 1999, we now have the red eagle, A or star by Futurebrand 2013.
The jury here is still out on its success. OK, but innovative?
Saturday, 19 January 2013
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