Tuesday, 30 August 2011

The Green Dot symbol and recycling confusion

What is the consumer meant to make of this? The Green Dot symbol (here brown) does not necessarily mean the packaging can be recycled, it is a fee paid licensed symbol indicating participation in packaging recovery and recycling by the manufacturer.
Consumers, understandably, think it indicates a package is recyclable. So we end up with this: a Green Dot, a recycling bin with a green cyclic arrow, a paper bag symbol and to add total confusion a red NO! All that on some organic bakery products.

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