Monday 11 April 2011

The future of interactive digital branding

The future of brands is interactive, dynamic and digital.
How relevant is a static 2D execution when most of our interfaces are web, video and digital? GreenPix is an interesting example: An interactive zero energy digital media wall by Simone Giostan and Arup for Xicui Entertainment, Beijing China.
Nordkyn's climatically controlled brand (using wind direction and temperature), as mentioned previously here, is another.

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