Monday, 14 February 2011

The greatest brand ever created. Value $30 million

Whilst on the subject of love, here is the original sketch by Milton Glaser for the iconic I love NY logotype. Drawn in red pencil on the back of an envelope in a NY taxicab, it is now in the collection of the MOMA. Described as the greatest logo ever created its retail value to New York is estimated at $30 million. It was a pro-bono project by Milton Glaser.
Via Alastair Sooke for BBC Radio 4.

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