Via Alastair Sooke for BBC Radio 4. www.bbc.co.uk/programmes/b00yb2v8
Monday, 14 February 2011
The greatest brand ever created. Value $30 million
Whilst on the subject of love, here is the original sketch by Milton Glaser for the iconic I love NY logotype. Drawn in red pencil on the back of an envelope in a NY taxicab, it is now in the collection of the MOMA. Described as the greatest logo ever created its retail value to New York is estimated at $30 million. It was a pro-bono project by Milton Glaser.