Tuesday, 12 October 2010
Publicity stunt, crowdsourcing or serious redesign?
Gap's announcement of the launch of a new Gap brand, a banal Helvetica typestyle and insignificant little blue box, has captured the attention of the design world, bloggers and even the world's media. 100 000's of messages were posted on the subject.
Marka Hansen, Gap President USA, even stooped as low as to announcing crowdsourcing for the logo redesign. The big question is was this just a publicity stunt for free editorial and buzz or a serious proposal? Gap have now announced they will stick with their distinctive original logo.