Brand identity for 10.10.10

We have just created the brand identity for 10.10.10. Launched on 10 october 2010. www.10.10.10.com coming soon.

23 million white tiles, 21 400 arrows, 273 metro stations...

The 'metro + beau' Paris RATP renovation project will be completed in 2016 and involves refurbishing 273 stations. The new signage is bold, clear and successful. I will try to get some more pictures of it. Combined with new tiling, brighter station lighting and 'smiling' Akiko seating it hugely improves the metro travel experience.

Publicity stunt, crowdsourcing or serious redesign?

Gap's announcement of the launch of a new Gap brand, a banal Helvetica typestyle and insignificant little blue box, has captured the attention of the design world, bloggers and even the world's media. 100 000's of messages were posted on the subject.
Marka Hansen, Gap President USA, even stooped as low as to announcing crowdsourcing for the logo redesign. The big question is was this just a publicity stunt for free editorial and buzz or a serious proposal? Gap have now announced they will stick with their distinctive original logo.

Cool animated Nordkyn destination brand

Remarkable destination branding for Nordkyn in the very northernmost tip of Europe, in Finnmark, Norway. The beauty of the brand is communicated in its cool animated version which displays the changing colours and facets of this beautiful, rugged, Arctic place. The logotype morphs continually subject to weather change, wind direction and temperature!
See the animation here. Design by Neue Design Studio, Oslo.
The brand is so powerful that it makes you want to get on a plane right now to discover a place you have never even heard of before. Now that's successful.

Business card for a bicycle maintenance company

This is the sort of intelligent, understated design that I adore. A great business card in the form of a multifunctional bike tool, by Rethink! for Broke Bike Alley.