Tuesday, 10 February 2009
New Citroën brand by Landor unveiled
The latest re-design of the Citroën brand by Landor and Citroën's design team has just been unveiled.
An interesting evolution aimed at re-energising the classic car brand and helping lift the fortunes of one of the world's struggling car manufacturers. We congratulate the initiative in investing in design to beat the recession.
In strategic and design terms, the evolution is in line with the current trend of adding greater presence and prestige to the brand, with a three dimensional treatment, a subtle glow from a brushed metallic surface and a very 2009 futuristic typographic treatment. Overall a successful evolution and repositioning.