PomPom electrically assisted bicycles

Naming, branding and bicycle graphics for PomPom environmentally friendly, electrically assisted bicycles.

Pompom has been launched in Paris, following the huge success of the cities self service Velib’ bicycle mobility campaign.

The brand communicates the healthy and environmentally positive benefits of cycling as well as the fun and easy advantages of electrically assisted bicycles.

Brand design developed with Nouvel Oeuvre.