1° and me - we brands

The 'me - we' brand by New York designer Brian Collins for
Al Gore's Alliance for Climate Protection campaign and the
1° Australian Climate Change brand by Landor for Rupert Murdoch's News Corps campaign.
Two brands that brilliantly communicate their critical global messages.

me - we is a clever visual pun and calculus, a powerfully simple and universally impactful icon.
1° communicates the idea of a one degree reduction in global temperatures by every individual, hence the 1 that looks like a human figure. If everyone changes behavior, we can change the planet.
Congratulations on their minimal simplicity, understatement and creative intelligence.