Friday, 5 September 2008

Beijing Olympics launch of our new Coca-Cola China brand and packaging

The Coca-Cola China brand, new bottle shape and graphics that I developed with the d/g Asia-Pacific creative teams in Hong Kong, Shanghai and Tokyo were launched shortly before the kick-off of the 2008 Beijing Olympics.
The worlds biggest beverage brand in the worlds biggest market. One billion consumers, that's a lot of Coke!

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