Thursday, 12 April 2007

Digital era overtakes Electric era

Proof of the end of the Electric era and the dominance of the Digital era in this sign seen on a former electrical appliances showroom. The type style reflects a late50's - early 60's design aesthetic with its clean sans serif cut and distinctive 'go faster' dropped horizontal bar on the E.

The angle of the falling characters conveys a passing age but their consistent lean to the right seems to suggest a desire to move forward and on to faster, if not better, things.

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