Presentation of creative work by 4th year students at Strate College Designers on completion of their branding and packaging assignment: Creation and positioning of an alternative ecological washing powder for a leading detergent brand.
The project included identification of an alternative washing ingredient (soapnuts, Eucalyptus etc), naming, eco-conception, co-branding, packaging shape/volume, branding and pack graphics.
All work was discussed and presented in English to help develop a professional English design vocabulary. The students benefit from the Erasmus exchange programme from which they have just returned. Destinations included UK, USA, Mexico and Italy.
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