Paul Vickers : Design Thinking: Gotham - the typeface of the decade

Wednesday, 30 June 2010

Gotham - the typeface of the decade

Created for GQ magazine, famously used for the Obama 'Yes We Can' campaign, adding gravitas to film posters and Coke advertising, Gotham by Hoefler & Frere-Jones is the typeface of the decade. The full story here.

Paul Vickers at 09:11

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About Me

Paul Vickers: Paul has over twenty years experience as a creative director, consultant and designer working with some of the world's leading branding and design agencies and with many of the top global brands.   His professional track record includes: Pentagram London, Design Solution Paris, Interbrand New York, Desgrippes Gobe Tokyo and Hong Kong, Dragon Rouge Paris.   Paul has won numerous design awards and his work is extensively published in magazines, books and on the web. He won a Gold Award in the Pentawards - international packaging design awards and has been exhibited at the Cannes Lions. His work is featured in Taschen’s Package Design Book.   Paul directs the Visual Communications program at the Ecole Bleue School of Design in Paris, lectures at design schools and leads professional continuing education workshops for the design industry.  He writes on branding design issues, is an international correspondent for Brand New. His design blog ‘Design Thinking’ has received over a hundred thousand visits.

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Wednesday, 30 June 2010

Gotham - the typeface of the decade

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