Paul Vickers : Design Thinking: Ikea switches from Futura to Verdana for 2010

Monday, 31 August 2009

After 50 years use of the iconic Futura typeface, Ikea switches to Verdana for the worlds third most printed publication, after the Bible and Harry Potter.
http://www.idsgn.org/posts/ikea-says-goodbye-to-futura/

Paul Vickers: Paul has over twenty years experience as a creative director, consultant and designer working with some of the world's leading branding and design agencies and with many of the top global brands.   His professional track record includes: Pentagram London, Design Solution Paris, Interbrand New York, Desgrippes Gobe Tokyo and Hong Kong, Dragon Rouge Paris.   Paul has won numerous design awards and his work is extensively published in magazines, books and on the web. He won a Gold Award in the Pentawards - international packaging design awards and has been exhibited at the Cannes Lions. His work is featured in Taschen’s Package Design Book.   Paul directs the Visual Communications program at the Ecole Bleue School of Design in Paris, lectures at design schools and leads professional continuing education workshops for the design industry.  He writes on branding design issues, is an international correspondent for Brand New. His design blog ‘Design Thinking’ has received over a hundred thousand visits.

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